Collaborations — Dress To Impress⭐
Charli XCX (August 2024)
Type: Music artist partnership
Inspired by: Her album Brat
Content added: Items, emotes, and patterns
This was the most impactful collaboration in the game's history at the time, generating over 651,000 concurrent players — the game's all-time peak as of 2024.
Lady Gaga (August 2025)
Type: Music artist partnership
Inspired by: Her album Mayhem
Content added: Themed items, new decorations added to Style Showdown, Lady Gaga featured as a competition judge in-game
A live event component was included but generated controversy for not meeting fan expectations.
Wicked: For Good (November 2025)
Type: Film tie-in
Content added: Exclusive themes, items, and pose packs
Codes: GLINDA and ELPHABA (both now expired)
KATSEYE (April 18, 2026)
Type: Music group partnership
Content added:
- New outfits inspired by each KATSEYE member's music eras
- Full 4-part quest (Fashion Memory Game, Dance Challenge, Scavenger Hunt, Bubble Collection)
- All 6 KATSEYE members featured in the game
- Code
KATSEYE— unlocks the 3-item Katseye Set (ran through approximately May 9, 2026) - Quest rewards: KATSEYE Pinky Up Legwarmers, Skirt, and Corset
See the Quests guide for the complete KATSEYE Quest walkthrough.
Toyline (PhatMojo)
Dress to Impress launched a licensed toyline through PhatMojo. This is a physical merchandise product line tied to the game's brand.
Roblox The Takeover
Dress to Impress participated in Roblox The Takeover challenges. Pro Game Guides published a guide titled "How to Complete All Dress to Impress Roblox The Takeover Challenges" covering this collaboration.
Core Gameplay — Dress To Impress⭐
How a Round Works
Each multiplayer round follows this sequence:
- Theme Reveal — A fashion theme prompt appears at the top of the screen. Themes include styles such as "Dark Coquette," "Sci-Fi," "Beach Party," "Royal Gala," and seasonal or event-specific themes.
- Dressing Phase — Players have 360 seconds (6 minutes) to assemble an outfit inside the dressing room (a large virtual department store).
- Outfit Assembly — Up to 18 clothing items can be selected. Players can modify:
- Colors (including "Color All" tool and "Recently used colors")
- Makeup (preset looks and custom options)
- Accessories
- Skin tone
- Nail appearance
- Hairstyle
- Poses and walks
- Body type
- Runway / Catwalk — After the timer expires, every player showcases their outfit on the runway while others observe.
- Voting — Other players rate each look on a 1 to 5 star scale.
- Results — The top 3 highest-rated players are featured on a podium. Stars (XP) and Tokens (in-game currency) are awarded based on placement.
Scoring & Rewards
- Votes from other players determine each round's ranking.
- Players earn Stars (which count toward rank progression) based on the ratings they receive.
- Players earn Tokens/Cash based on placement:
- 1st place: 65 tokens
- Each subsequent rank decreases by 5 tokens
Design Philosophy
The game draws from real-world fashion styles including boho-chic, preppy, Lolita fashion, Harajuku, and streetwear aesthetics. Critics highlighted the game's appeal as stemming from its "simple yet brilliant idea" and its "secret ingredient: fabulous video game jank" — including clothing clipping and interface complexity that provide creative flexibility for creative expression.
Tips for Winning
- Match your outfit as closely as possible to the stated theme — theme accuracy is the primary driver of high votes.
- Memorize item locations in the dressing room to speed up outfit assembly.
- Use the full 6 minutes; rushing leads to incomplete or off-theme outfits.
- In Duo Mode, coordinate with your partner on a cohesive theme interpretation.
Cultural Impact — Dress To Impress⭐
Pose 28 and TikTok Virality
Pose 28 is an in-game emote featuring a forward-thrust pelvis pose. By spring 2024, Pose 28 became viral on TikTok, with high school students recreating it in real-world fashion content and posting the videos online. This was one of the first major instances of Dress to Impress content crossing from Roblox into mainstream social media culture.
Demographic Expansion
Dress to Impress broke the traditional Roblox mold by attracting an older player demographic beyond the platform's historically younger audience. The game's fashion-focused gameplay and social voting mechanics resonated with teenagers and young adults who might not have otherwise engaged with Roblox.
Notable Players & Streamers
The following public figures have publicly played or livestreamed Dress to Impress:
- Madison Beer (singer)
- Pokimane (streamer)
- Kai Cenat (streamer)
- CaseOh (content creator)
- James Charles (beauty influencer)
Critical Reception
Reviewers and journalists noted several aspects of the game's cultural significance:
- Described as having a "simple yet brilliant idea" that democratizes fashion expression.
- Praised for "giv[ing] young people a place to play with new kinds of looks".
- Described as "tap[ping] into the same satisfaction as fast fashion".
- Critics highlighted its "secret ingredient: fabulous video game jank" — including clothing clipping and interface complexity — as features that paradoxically add to its creative appeal rather than detracting from it.
Competitive Influence on Roblox
Following Dress to Impress's dominance in 2024 and 2025, multiple competing fashion games launched on Roblox, including It Girl and Slay the Runway. Despite this competition, Dress to Impress maintained its position as the leading fashion game on the platform through 2025.
Platform Records
- By September 2024, Dress to Impress routinely held the position of most concurrent players on all of Roblox, averaging over 250,000 players simultaneously.
- The Charli XCX collaboration (August 2024) generated over 651,000 concurrent players at its peak.
- The game reached 2 billion visits by September 2024, with the Roblox platform citing 2.7+ billion total plays.
Physical Merchandise
Dress to Impress expanded beyond Roblox with a licensed toyline through PhatMojo, marking its transition into a broader entertainment brand.
Developer Controversy (September 2024)
Creator Gigi faced public allegations including fatphobic comments, racist remarks, and involvement with inappropriate Discord content. She issued a public apology acknowledging that she had made a joke about falsely accusing another developer, while denying other allegations. The game continued to operate normally throughout the controversy period.
Currencies & Economy — Dress To Impress⭐
Overview
Dress To Impress uses multiple currencies, including its primary in-game currency (Tokens/Cash), a progression currency (Stars), and several event-specific currencies introduced with seasonal updates.
Tokens / Pink Cash
The primary in-game currency used to purchase clothing, cosmetics, walks, poses, and other items. Referred to interchangeably as Tokens, Cash, Pink Cash, and "in-game dollars" across different sources. Individual coin pickups are worth between $1 and $3 (Pink Cash Common denomination).
How to Earn Tokens / Pink Cash
1. Collecting from the Dressing Room Floor Tokens spawn in patterns throughout the dressing room area. By circling the dress-up area continuously during the dressing phase, players can collect a few hundred coins per round. Golden tokens occasionally spawn for bonus rewards. VIP Gamepass holders access a separate VIP area with fewer competitors and more conveniently placed tokens near shelves.
2. Lobby Platforming During the intermission between rounds, a platforming zone becomes accessible in the lobby. Tokens spawn in the zone and regenerate every 1 minute. Players typically earn 50–100 coins per intermission visit. Joining low-population servers provides more collection time before other players grab the tokens.
3. Winning Competitions Cash is awarded after each competitive round based on placement:
- 1st place: 65 tokens
- Each subsequent rank: decreases by 5 tokens (2nd = 60, 3rd = 55, etc.)
4. Style Showdown
- Each round completion: $20 Cash
- 1st place in Style Showdown: $200 Cash
5. Daily Login Rewards Introduced in the Valentine's Day 2026 update. Pink Cash is awarded for logging in daily.
6. Double Money Power-Up A purchasable power-up from the shop (acquired with real money / Robux) that doubles the amount of tokens received when collecting them from the floor.
Stars (XP)
Stars are the experience points used to progress through the 14 rank tiers. Earned by receiving votes (1–5 stars per round based on outfit ratings from other players). The more Stars earned, the higher the rank.
Stars are distinct from Tokens — they cannot be spent and serve only as rank progression markers.
See the Rank Progression guide for the full star requirements for all 14 ranks.
Candy Hearts
An event currency introduced in the Valentine's Day 2026 update (active starting February 7, 2026).
How to Earn
- Florist Minigame (The Florist's Greenery, by the swan pond): Maximum 165 Candy Hearts per day. The minigame has a 24-hour cooldown between attempts.
- Store currency tab: Can be purchased directly.
What to Buy
Candy Hearts purchase event-exclusive content:
- Clothing sets
- Walk packs
- Pose packs
Pricing for Candy Heart items was described as "quite intense."
Taiyaki
A currency introduced in the Trip to Tokyo update.
How to Earn
Complete the Flower Minigame located in the Traditional Area of the Tokyo map, accessible via the metro station Japanese garden.
The Flower Minigame in Tokyo is a repeat of the Valentine's Day Florist challenge but awards Taiyaki instead of Candy Hearts.
Seashells
A currency introduced in the Summer 2025 update.
How to Earn
Earned through Style Showdown participation.
- Completing 10 Style Showdown rounds grants 300 Seashells instantly.
Robux (Premium Currency)
Robux is Roblox's paid real-money currency, used in Dress To Impress to purchase:
- VIP Monthly Gamepass: 299 Robux (30-day access)
- VIP Permanent Gamepass: 799 Robux (lifetime access)
- Materials+ Gamepass: enhanced textures
- Private Server: 100 Robux to create
- Double Money Power-Up
Robux cannot be earned through gameplay and must be purchased separately on the Roblox platform.
Customization System — Dress To Impress⭐
The Dressing Room
The dressing room is a large virtual department store where players assemble their outfits during the 360-second dressing phase. It contains all free and unlocked clothing, accessories, makeup, and cosmetics available to the player.
Outfit Slots
Players can select up to 18 clothing items per outfit. This includes clothing, shoes, bags, accessories, and other wearable items.
Customization Options
Clothing & Items
- Free items accessible to all players
- VIP-exclusive items in the VIP section (requires VIP Gamepass)
- Event-exclusive items earned through codes, quests, or event currencies
- Weekly Boutique items that rotate on a weekly basis
- Baddie Pass items unlocked through Baddie Pass progression
Colors
- Individual color modification per item
- Color All tool — changes all items to a single color at once
- Recently Used Colors panel — quickly re-apply recent color choices
Makeup
- Preset makeup looks (13 were added in the Valentine's 2026 update alone)
- Custom makeup options (67 added in Valentine's 2026; 70 custom variations added in Tokyo update; 41 added in Lunar New Year update)
- Both feminine and masculine makeup options available (9 feminine and 2 masculine added in Tokyo update)
- Custom Palette System — allows personalized makeup color mixing, introduced in the Trip to Tokyo update
Hairstyles
- Free hairstyles available to all players
- VIP-exclusive hairstyles (not available to free players)
- New hairstyles added regularly with updates (8 added in Valentine's 2026; 11 free styles added in Tokyo; 2 added in Lunar New Year)
Accessories
- Standard accessories selectable as part of the 18-item outfit limit
- New accessory/adjustment gizmo added in Summer 2025
Skin Tone
Adjustable within the dressing room.
Nail Appearance
Customizable nail look as part of the overall outfit. Note: In the Style Showdown Out for Lunch challenge, nails cannot be adjusted.
Body Type
A male body option was added during the Valentine's Day 2026 update. Improvements to how certain items fit on the male body (Bunny Slippers, Banana Shoes, Tang Suit, 2025 Hanfu) were made in the Lunar New Year update.
Poses & Walks
- Standard poses available to all players
- VIP-exclusive special poses
- Walk packs (2 added in Valentine's 2026; Superstar Walk and Idol walk packs added in Tokyo update)
- Pose packs (2 added in Valentine's 2026; Wicked: For Good collaboration added exclusive pose packs)
- Pose 28 — a famous in-game emote featuring a forward-thrust pelvis pose that went viral on TikTok in spring 2024
Patterns
16 new patterns were added in the Tokyo update.
Materials+ Gamepass
Introduced during the Valentine's Day 2026 update. This gamepass unlocks enhanced textures and prints for clothing items, giving more visual depth and detail to outfits.
Photomode System
Enhanced screenshot capabilities added in the Trip to Tokyo update, designed for creating aesthetic content.
Safechat System
Safety-focused communication features built into the game.
VIP Dressing Room
Players with the VIP Gamepass access a separate area with:
- A full second closet of exclusive, high-quality clothing (including a jellyfish skirt, floor-length dress, Victorian gown, wings, and a sword)
- Unique hairstyles unavailable to free players
- Special exclusive poses
- Exclusive makeup options
- Private dressing room and salon seats that conceal outfits from other players until the final runway reveal
- A golden title displayed on the player's profile
Lana's Salon
Located inside the dressing room. An area associated with the nail technician character Lana, connected to story content and quests.
Secret / Hidden Items
Some updates include secret items hidden in the map that players can interact with to receive bonus items or effects. Examples:
- Valentine's 2026: A white teddy bear left of the swan fountain (drops a button), a glowing bush right of The Florist's Greenery (drops a needle), and a third undisclosed item.
- Lunar New Year: A red paper lantern on the ceiling next to the shoe rack (left side) — interacting with it upgrades the player's next look.
Daily Login Rewards & Weekly Boutique — Dress To Impress⭐
Daily Login Rewards
Introduced in the Valentine's Day 2026 update (launched February 7, 2026).
Players who log in to Dress To Impress each day receive Pink Cash as a reward. The reward is awarded automatically upon entering the game.
A Gifting History tracker was added alongside the Daily Login system, allowing players to track the history of items they have gifted and received.
Weekly Boutique Rotations
The in-game shop features a Weekly Boutique that refreshes its available items on a weekly cycle. This system was introduced and highlighted as part of the Trip to Tokyo update.
What Rotates
The Weekly Boutique brings in rotating sets and exclusive items that are only available for purchase during their active week. Items in the Weekly Boutique change on a regular schedule.
Weekly Reward Sets
In addition to the purchasable Weekly Boutique items, a separate weekly reward set is also offered. During the Lunar New Year update period, the weekly reward was the Carrie Set.
Gifting
Players can gift VIP passes and other items to friends. The gift option is accessible through the Gift box icon in the purchase menu during gameplay. The Gifting History tracker (added Valentine's 2026) allows players to review past gifting activity.
Events & Seasonal Updates — Dress To Impress⭐
Halloween 2024
Story-driven quests featuring the character Lana (the nail technician, with story written by M0t0Princess). The Halloween 2024 quests incorporated Greek mythology elements.
Christmas 2024
Limited-time code items were released during this period. The high demand caused server crashes when codes went live.
Valentine's Day 2025
Primarily a map reorganization update. Reworked the layout of existing areas.
Lunar New Year (2025 / 2026)
Celebrates the Lunar New Year. The 2026 iteration celebrated "the Year of the Horse."
New Cosmetics:
- 2 new hairstyles
- 4 new makeup options
- 41 custom makeup additions
Male Body Improvements: Visual fitting improved for:
- Bunny Slippers
- Banana Shoes
- Tang Suit
- 2025 Hanfu
Secret Item: A red paper lantern is hidden on the ceiling next to the shoe rack, on the left side of the dressing room. Interacting with it upgrades the player's next look.
Codes:
LNY— grants new and previous year's itemsLIONDANCER— unlocks the Lion Dancer Set
Weekly Reward: New Carrie Set added as the weekly reward.
Valentine's Day 2026 (February 7, 2026 — Active for ~1 Month)
One of the largest updates in the game's history.
New Currency: Candy Hearts
- Earned via Florist Minigame (max 165/day, 24-hour cooldown) or purchased from the store
- Used to buy event-exclusive clothing sets, walk packs, and pose packs
New Location: The Florist's Greenery (mint green building by the swan pond)
New Cosmetics:
- 13 preset makeup looks
- 67 custom makeup options
- 8 hairstyles
- 2 walk packs
- 2 pose packs
- Queen of Hearts rework
New Areas & Changes:
- Parisian-themed Freeplay map
- Pet Cafe added (pets not yet available)
- Flower-decorated Dressing Room
- Redesigned VIP Lounge and Lobby
- Bridge lockers added
- Two new runway locations
New Systems & Features:
- Materials+ Gamepass — enhanced textures and prints
- Color All tool — applies one color to all items simultaneously
- Recently Used Colors panel
- Friendship Letters system
- Daily Login Rewards — Pink Cash for daily logins
- Gifting History tracker
- New male body option
Secret Items (3 total):
- White teddy bear to the left of the swan fountain → drops a button
- Glowing bush to the right of The Florist's Greenery → drops a needle
- Third item: location not disclosed
Code: CUPIDSCLOUD (one day only — expired)
Returning Content: 2025 Valentine's Quest
Trip to Tokyo Update
A major update overhauling the map with Japanese-themed content and a new urban district.
New Cosmetics:
- 11 free items, 13 VIP items
- Sweet Berry Roblox Set
- Spring Collection Baddie Pass
- 9 feminine makeup options, 2 masculine makeup options
- 16 new patterns
- 70 custom makeup variations
- 11 new free hairstyles
- Superstar Walk and Idol pose packs
New Currency: Taiyaki (earned via Flower Minigame in Traditional Area)
New Locations:
- Kirameki District — urban Japanese area with shops, hotel, and park
- Cat Cafe inside Kirameki District (interactive; players can hold cats)
- Traditional Japanese Area (contains Flower Minigame)
- Hidden Japanese garden via metro station
- New runway location
- Relocated character apartment
New Systems & Features:
- Photomode System (enhanced screenshots)
- Custom Palette System (custom makeup color mixing)
- Safechat System
- Weekly Boutique Rotations introduced
Easter 2026
Easter Emoji Quest — set within the Tokyo map. Players find 5 of 9 possible emoji locations to unlock a unique personal code and receive the Choco Mint Set (customizable dress with 3 toggles + resizable hat). See the Quests guide for full details.
Summer 2025 (Style Showdown Update — July 26, 2025)
New Style Showdown Challenges (added July 19, 2025):
- Red Light, Green Light
- Out for Lunch
- Desaturate
- Mystery Theme
New Currency: Seashells (earned through Style Showdown; 300 Seashells for completing 10 rounds)
Other Changes:
- Voting punishment removed in Style Showdown (except on Master server)
- New accessory/adjustment gizmo
- 2x Baddie Pass XP when above level 10
- Style Showdown rounds now award Baddie Pass XP
- Charlie's Wings cosmetic added
- Summer quest launched July 26
Game Modes — Dress To Impress⭐
Standard Competition
The default mode. Players receive a fashion theme, have 360 seconds to build an outfit in the dressing room, then walk the runway while other players vote 1–5 stars. The top three highest-rated players appear on a podium. Stars and Tokens are awarded based on placement.
Duo Mode
Players compete in pairs. Partners style their outfits together or coordinate looks, then face the runway vote as a duo.
Freeplay Mode
Players style outfits without a time limit or competition. There is no voting, no scoring, and no pressure. Useful for experimenting with looks or completing certain quest objectives — for example, KATSEYE Quest rewards (Pinky Up Legwarmers, Skirt, and Corset) are found inside changing cabins during Freeplay mode after completing the quest.
Style Showdown
A separate competitive game mode released on March 1, 2025. Players compete in rounds with rotating special-rule challenges instead of a standard theme. Style Showdown has received multiple seasonal updates with new challenges and rewards.
See the Style Showdown guide for the full list of all 10 challenges, reward details, and seasonal updates.
Server Types
The type of server affects the competitive environment:
| Server Type | Player Count | Notes |
|---|---|---|
| Casual | Under 20 players | Recommended for beginners |
| Pro / Master | 50–60 players | Larger, more competitive groups. Voting punishment remains active on Master server. |
| VIP Private Server | Up to 16 players | Friend-only; costs 100 Robux to create. Best for tournaments and competitions. |
Game Overview — Dress To Impress⭐
What Is Dress To Impress?
Dress To Impress (DTI) is a Roblox fashion competition game where players create themed outfits, walk the runway, and vote on each other's looks. It is published by the Dress To Impress Group (Roblox place ID: 15101393044).
Developer
The game was created by Gigi, who started building it at age 14 and was 17 by 2024. Writer M0t0Princess contributed story content, particularly for the nail technician character Lana.
Launch & Growth
- Official launch: November 11, 2023
- One of Roblox's fastest experiences to reach one billion visits
- By September 2024, routinely had the most concurrent players on all of Roblox, averaging over 250,000 concurrent players
- Reached over 2 billion visits by September 2024; the Roblox platform spokesperson cited 2.7+ billion plays
- The Charli XCX collaboration in August 2024 generated over 651,000 concurrent players — the game's all-time peak as of 2024
Key Timeline Events
| Date | Event |
|---|---|
| November 11, 2023 | Official launch |
| December 20, 2023 | Roblox deleted the game due to inappropriate content flagging; reopened the next day with small changes |
| August 2024 | Charli XCX collaboration; 651,000 concurrent players peak |
| September 2024 | Most concurrent players on Roblox; 2+ billion visits milestone |
| March 1, 2025 | Style Showdown game mode beta launch |
| August 2025 | Lady Gaga collaboration |
| November 2025 | Wicked: For Good collaboration |
| February 7, 2026 | Valentine's Day 2026 update |
| April 18, 2026 | KATSEYE collaboration |
Awards
At the 2024 Roblox Innovation Awards, Dress to Impress won:
- Builderman Choice of Excellence (also referred to as Builderman Award of Excellence)
- Best Creative Direction
- Best New Experience
Competitive Landscape
Following Dress to Impress's success, similar fashion games emerged on Roblox, including It Girl and Slay the Runway, though Dress to Impress maintained market dominance through 2025.
Developer Controversy (September 2024)
Creator Gigi faced allegations including fatphobic comments, racist remarks, and involvement with inappropriate Discord content. She issued a public apology acknowledging a joke about falsely accusing another developer while denying other claims.
Map & Locations — Dress To Impress⭐
Overview
The Dress To Impress world has expanded significantly through updates. The base map features the Lobby, Dressing Room, and runway areas. The Trip to Tokyo update introduced the Kirameki District and other Japanese-themed areas, substantially enlarging the game world.
Lobby
The main hub area where players gather between rounds. During the intermission phase, a platforming zone becomes accessible where players can collect tokens (50–100 coins per visit; tokens regenerate every 1 minute). The lobby was completely redesigned with multiple new districts in the Trip to Tokyo update. A Parisian-themed Freeplay map was added in the Valentine's 2026 update.
Dressing Room
The large virtual department store where players select clothing during the 360-second dressing phase. Contains:
- All free clothing, accessories, makeup, and hairstyles
- Token pickups that spawn in patterns on the floor and regenerate continuously
- Shoe rack area
- Accessory racks (one of the Easter Emoji Quest emoji locations: between the ball and pompom)
- Lana's Salon — nail/makeup area associated with the character Lana; the salon mirror (makeup chair area) is an emoji spawn location
- Male mannequin display (bottom-left of wall; emoji spawn location)
- Bridge lockers (added in Valentine's 2026 update)
- Flower decorations (added in Valentine's 2026 update)
- VIP-exclusive section (requires VIP Gamepass)
- Changing cabins (where KATSEYE Quest reward items are found during Freeplay)
VIP Lounge
An exclusive area accessible only to VIP Gamepass holders. Redesigned in the Valentine's 2026 update. Features a Sweet Berry dress display on the right side (an Easter 2026 emoji spawn location).
Swan Pond
An outdoor area featuring a swan fountain. Two Valentine's 2026 secret items are found here:
- White teddy bear to the left of the swan fountain (drops a button when interacted with)
- Glowing bush to the right of The Florist's Greenery (drops a needle when interacted with)
The Florist's Greenery
A mint green building located next to the Swan Pond. Contains the Florist Minigame, where players match flower bouquet orders against a timer that accelerates with each successful arrangement. Maximum 165 Candy Hearts earned per day; 24-hour cooldown between sessions.
Pet Cafe
Added during the Valentine's 2026 update. Pets were not yet available at the time of the update.
Runway / Catwalk
The area where players walk and are voted on after the dressing phase. Multiple runway locations were added in the Valentine's 2026 update. The Trip to Tokyo update also added a new runway. The top 3 highest-voted players appear on a podium here.
Kirameki District (Trip to Tokyo Update)
A new urban Japanese-themed district introduced in the Trip to Tokyo update. Navigation from the lobby: proceed toward the runway → enter through glass doors → turn left past plushies → turn right at the cat-themed vehicle → the Cat Cafe is at the street corner.
Locations within Kirameki District:
- Cat Cafe — Interactive location where players can hold cats; popular for photo mode content
- Toy store alley — Contains a cardboard box by a vending machine (Easter emoji spawn)
- T-shirt/poster store — Cardboard box at the entrance (Easter emoji spawn)
- Sakura Heights Hotel lockers (Easter emoji spawn)
- Dog statue in the park — rear side is an Easter emoji spawn location
Traditional Japanese Area (Trip to Tokyo Update)
Located in the Tokyo map. Contains the Flower Minigame that awards Taiyaki currency. This is a repeat of the Valentine's Florist challenge but set in a Japanese aesthetic.
Hidden Japanese Garden
A secret location accessible via the metro station in the Tokyo map. One of the game's hidden areas.
Character Apartment
A location that was relocated during the Trip to Tokyo update.
Secret Item Locations by Update
Valentine's Day 2026
- White teddy bear: left of the swan fountain → drops a button
- Glowing bush: right of The Florist's Greenery → drops a needle
- Third item: location not disclosed at time of writing
Lunar New Year Update
- Red paper lantern: on the ceiling next to the shoe rack, left side of the dressing room → interact to upgrade your next look
Minigames — Dress To Impress⭐
Florist Minigame
Where to Find It
- Valentine's Day version: Inside The Florist's Greenery, a mint green building located next to the Swan Pond.
- Tokyo version: In the Traditional Area of the Tokyo map, accessible via the metro station Japanese garden. This version uses the same mechanics but awards Taiyaki instead of Candy Hearts.
How It Works
Players are shown flower bouquet orders and must match them accurately against a timer. The timer accelerates with each successful arrangement completed, making subsequent rounds progressively more challenging.
Limits & Cooldown
- 24-hour cooldown between sessions (per game, not per server).
- Maximum of 165 Candy Hearts can be earned per day (Valentine's version).
Currency Rewards
- Valentine's Day version: Candy Hearts
- Tokyo Traditional Area version: Taiyaki
Lobby Platforming
Where to Find It
A platforming zone inside the Lobby, accessible during the intermission period between competitive rounds.
How It Works
Tokens are scattered across a platforming course in the lobby. Players must navigate the platforms to collect as many tokens as possible before the next round begins.
Token Details
- Tokens in the zone regenerate every 1 minute.
- Each visit typically yields 50–100 coins depending on how many tokens have already been collected by other players.
- Low-population servers give more time and tokens since fewer players compete for the same pickups.
- Tokens regenerate continuously throughout the intermission, so players who stay can collect multiple cycles.
Private Servers — Dress To Impress⭐
What Are Private Servers?
Private servers are player-created, isolated game sessions that allow a group of friends to play Dress To Impress without interference from random players. They are the recommended way to run tournaments and competitions.
Cost & Capacity
| Detail | Value |
|---|---|
| Cost to create | 100 Robux |
| Maximum players | 16 simultaneous players |
Gameplay in Private Servers
There is no difference in gameplay between a private server and a public server. Private server players have access to all costumes, maps, and game modes, including Style Showdown. Competitive rules apply exactly as in public servers.
How to Create a Private Server
- Open the game on Roblox.
- Navigate to the Servers section on the game's Roblox page or use the in-game server browser.
- Create a private server for 100 Robux.
- Share the private server link with friends.
How to Join a Private Server
- PC / Mobile: Click a private server link directly to join immediately.
- Console: Console players cannot click links directly; they must receive an invite from the private server owner or a friend who is already in the server.
Free Private Server Links
Several community members share open private server links for free use. Pro Game Guides listed five active free server links hosted by players named Jbaby, Ola, ILovedUSOMUCH, Recoup, and Tocic. These links allow anyone to join their private servers without owning or paying for one.
Note: Free public server links shared by community members may fill up quickly or become unavailable over time.
When to Use Private Servers
- Running fashion competitions or tournaments with a set group.
- Practicing outfits without random voting pressure.
- Content creation and screenshots without interference.
- Coordinating duo or group looks.
Quests — Dress To Impress⭐
KATSEYE Quest
Background
Released as part of the DTI x KATSEYE collaboration on April 18, 2026. The story premise: the KATSEYE band's performance outfits are delayed in transit, and their choreographer has gone missing. Players step in to help the group prepare for their concert.
Structure
The quest consists of 4 sequential mini-games. Failing any single mini-game immediately kicks the player out and forces a complete restart from the beginning.
Quest 1: Fashion Memory Game
5 rounds total. In each round, a KATSEYE member steps on the runway and displays 3 clothing items in a specific order. Players must memorize and exactly replicate that order.
Quest 2: Dance Challenge
Described as the easiest part of the quest. Multiple X-marks-the-spot signs appear on the floor around the stage. Players must step on the glowing signs before the time limit expires. New signs light up as old ones are cleared.
Quest 3: Scavenger Hunt
Players have a 10-minute time limit to locate all 5 KATSEYE band members, who are hidden backstage in chests and rooms. Each member must be carried individually to their designated glowing spot before the next one can be retrieved.
Hazards:
- Falling sacks that damage the player on contact
- A timed maze section that must be navigated correctly
Quest 4: Bubble Collection
Players follow random dots that appear on the screen and wait for them to pop while "recording" the band behind the scenes. There are 3 rounds, each with a minimum point threshold that must be met to proceed.
Rewards
Upon completing all 4 mini-games, players receive:
- KATSEYE Pinky Up Legwarmers
- KATSEYE Skirt
- KATSEYE Corset
These items are found in the changing cabins inside the dressing room during Freeplay mode after the quest is completed.
Easter Emoji Quest 2026
Overview
Part of the Easter 2026 event, set in the Tokyo map. Players hunt for emoji symbols scattered across the game world to solve a personalized code and claim a reward.
Key Mechanics
- Each player receives a unique code combination — multiple different combinations exist across players.
- 9 total emoji spawn locations exist in the map.
- Players only need to find 5 symbols to complete their specific code.
- Emojis are hidden in the Lobby and Kirameki District.
All 9 Emoji Spawn Locations
Lobby (4 locations):
- Accessory rack — between the ball and pompom
- Sweet Berry dress display — on the right side of the VIP Lounge
- Lana's Salon mirror — in the makeup chair area
- Male mannequin display — bottom-left of the wall
Kirameki District (5 locations):
- Toy store alley — cardboard box near the vending machine
- Cat Cafe entrance — left side of the entrance
- T-shirt/poster store — cardboard box at the entrance
- Sakura Heights Hotel lockers
- Dog statue in the park — rear side of the statue
How to Complete
- Explore the locations listed above and collect 5 emoji symbols.
- Match each emoji to its corresponding number.
- Input the full numerical code combination to redeem the reward.
Reward
Completing the quest awards the Choco Mint Set:
- A customizable dress with 3 toggle options
- A resizable hat
Lana's Quest (Halloween / Story Quests)
Story-driven quest content featuring the character Lana, the nail technician whose story was written by M0t0Princess. The Halloween 2024 update introduced story-driven quests for Lana incorporating Greek mythology elements.
Full quest details from the Halloween 2024 event were not available in the researched sources, but Lana's Salon in the dressing room serves as a key location associated with her character and quests.
Rank Progression — Dress To Impress⭐
Overview
Players progress through 14 ranks by accumulating Stars (XP). Stars are earned based on the voting scores received from other players during competitive rounds — each round awards 1–5 stars depending on outfit ratings. The more Stars earned cumulatively, the higher the rank.
Ranks are permanent milestones. Stars accumulate and do not reset.
All 14 Ranks
Original 10 Ranks
| Rank | Stars Required |
|---|---|
| New Model | 0 – 49 |
| Rising Star | 50 – 199 |
| Aspiring Model | 200 – 499 |
| Fashionista | 500 – 999 |
| Glamourista | 1,000 – 1,499 |
| Fashion Maven | 1,500 – 2,999 |
| Runway Queen | 3,000 – 5,999 |
| Trend Setter | 6,000 – 14,999 |
| Runway Diva | 15,000 – 24,999 |
| Top Model | 25,000 – 49,999 |
4 Ranks Added in the Valentine's Update
| Rank | Stars Required |
|---|---|
| Glamour Elite | 50,000 – 74,999 |
| Fashion Mogul | 75,000 – 99,999 |
| Supernova | 100,000 – 149,999 |
| Fashion Goddess | 150,000+ |
How to Rank Up Fast
- Consistency matters more than occasional wins. Ranking up fast requires placing near the top in voting rounds as often as possible, not just winning occasionally.
- Build outfits that strongly match the stated theme — theme accuracy drives higher votes.
- Play in Casual servers as a beginner to compete against fewer experienced players while learning the game.
- Play regularly; Stars accumulate over time with each round played.
Unlocks
Progressing through ranks unlocks additional clothing items, giving higher-ranked players access to more outfit options. The exact items unlocked at each rank tier are managed through the in-game progression system.
Style Showdown — Dress To Impress⭐
Overview
Style Showdown is a dedicated game mode in Dress To Impress that released on March 1, 2025. Instead of standard themed rounds, players compete in rounds with rotating special challenges that modify how outfits can be built or how the round is played.
All Challenges
Original 6 Challenges (Available at Launch)
Vote Reveal Standard voting format, but results are revealed mid-round rather than at the end.
Speed Round A faster-paced version of the standard round with a shorter dressing time.
Double Elimination Players can be eliminated twice before being fully out of the round.
Random Item Players receive random clothing items that they must incorporate into their outfit.
Item Lock Certain items are locked in place and cannot be removed or changed once selected.
Pose Sync Players must coordinate or synchronize poses during the runway portion.
4 Challenges Added July 19, 2025
Out for Lunch Players cannot adjust nails, hair, or face makeup. Creative outfit solutions must be found using only clothing and remaining customization options.
Red Light, Green Light Players must craft an outfit but cannot move at all when the light turns red. Breaking this rule causes the player to be stunned and lose time.
Desaturate Colors gradually fade from the screen until everything appears in black and white, making it extremely difficult to identify items by color without having memorized the inventory beforehand.
Mystery Theme The theme prompt appears scrambled at the start of the round and gradually reveals itself over time. Players must figure out the theme early to style accordingly.
Seasonal Challenge Updates
- Summer 2025: The four challenges above were added. Voting punishment was also removed (except on the Master server). A new accessory/adjustment gizmo was added.
- DTI x Lady Gaga collaboration: New decorations added to Style Showdown.
- Winter 2025: Additional challenges added.
Rewards
- Every round completed: $20 Cash
- 1st place: $200 Cash
- Completing 10 rounds in a session: 300 Seashells (instantly awarded)
- Winning 3 rounds earns a randomly selected item from the Style Showdown exclusive set (players receive a different piece each time until the set is complete), plus a randomized amount of Cash, Stars, or other rewards, and the "Style Showdown Winner" badge.
- Style Showdown rounds award Baddie Pass XP.
- 2x Baddie Pass XP is active when above Baddie Pass level 10.
Tips
- For Desaturate, mentally map out which items you plan to use before the colors start fading.
- For Red Light, Green Light, practice freezing immediately — even small movements count as a violation.
- For Mystery Theme, watch for partial letter reveals early and start building an outfit immediately when you can guess the theme.
- For Out for Lunch, focus on bold, statement clothing pieces since face/hair/nail customization is unavailable.
VIP Pass & Gamepasses — Dress To Impress⭐
How to Access the Purchase Menu
During gameplay, click the middle yellow icon on the left side of the screen. This opens the in-game purchase menu showing all available gamepasses and purchases. Select a gamepass and click Purchase to complete the transaction using Robux.
VIP passes can also be gifted to friends through the Gift box icon in the same menu.
VIP Gamepass
Two VIP packages are available:
| Package | Cost | Duration |
|---|---|---|
| VIP Monthly | 299 Robux | 30 days |
| VIP Gamepass (Permanent) | 799 Robux | Permanent / lifetime |
The permanent gamepass is the more cost-effective option for long-term players, since it provides unlimited benefits without renewal requirements.
VIP Benefits
Exclusive VIP Dressing Room & Closet VIP players gain access to a separate VIP area with a full additional closet of exclusive, high-quality clothing, shoes, bags, and accessories. Notable VIP-exclusive items include:
- Jellyfish skirt
- Floor-length dress
- Victorian gown
- Wings
- Sword
- 13 VIP items added in the Trip to Tokyo update
Exclusive Hairstyles Unique hairstyles that are not available to non-VIP players.
Special Poses Exclusive pose options unavailable to free players.
Exclusive Makeup Options Makeup choices not accessible outside the VIP area.
Private Dressing Room & Salon Seats VIP players can use private dressing room spaces and private salon seats, which hide their outfit from other players until the final runway reveal — preventing copying.
Golden Title A prestigious golden title displayed on the player's profile / in-game.
Free VIP Alternatives
Direct free access to VIP is not available. However, players can:
- Participate in VIP giveaways organized by developers, streamers, and community members.
- Win Robux through giveaways to fund a purchase.
Materials+ Gamepass
Introduced during the Valentine's Day 2026 update. This gamepass enables enhanced textures and prints on clothing items, adding more visual detail and depth to outfits during both the dressing phase and the runway.
Private Server (100 Robux)
While not a traditional gamepass, creating a private server costs 100 Robux and allows up to 16 players to play in an isolated session. See the Private Servers guide for full details.
VIP Dressing Room Item Categories
VIP item access includes all the categories available to free players, plus a dedicated second closet. VIP items are distinct from the free item pool and cannot be accessed without the gamepass.
